For The Amusement #13

Autumn/ Winter 2023

Our 13th collection is a story of friendship, mischievousness and a sporting chance.

Hanging out on a blustery day at a beachside arcade serenaded by beeps, peeps and rattles, the kids, with spontaneous laughter and easy joy, take the opportunity to have fun and play.

The colour interactions of artist and teacher Josef Albers inspire a story of 'for the amusement'. His modernist aesthetic and explorations of the role of chance within his work are reflected in the collection's harmonious colour palette and the interpretation of movement in the prints, playing with the concept of chance, highlighting the Main Story streetwear style and cemented in comfort. To be cherished and made to last. 

The collection uses only organic cotton fabrics and recycled or eco yarn blends.